Education & EPPS Programs
Monday, April 12, 2027
Private Label Leadership Summit
180 minutes

Discover what’s next in private label at our Private Label Leadership Summit. Dive into the latest retail trends, hear directly from top executives shaping the space, and learn actionable strategies to drive collaboration and scale your business for long-term success.  

 

Private Label Leadership Summit: The Expanding Permission of Store Brands
30 minutes
From everyday foods to personal care and wellness, store brands are testing how far shopper trust can stretch across categories, price points, and increasingly personal purchase decisions.
 
Store brands are earning a bigger place in the shopping basket, but shopper willingness to choose them can look very different depending on what they are buying. Saving money on crackers or milk is one decision. Switching to a store-brand vitamin, pain reliever, skincare product, or other personal-care item can require a very different level of trust. Across food, beverage, and HBC, the opportunity is to understand where price drives the decision, where quality and performance matter more, and where shoppers are willing to try, switch, or even pay more for a retailer-owned brand. The bigger question is how far store-brand trust can stretch across the basket, and whether that trust can ultimately become a reason to choose the retailer itself.
Chris Costagli, VP of Thought Leadership, F&B Insights Lead
NielsenIQ