The U.S. beauty and personal care market remains remarkably resilient, with online growth significantly outpacing in-store performance. Ecommerce and social commerce continue to reshape the industry, with channels such as Amazon and TikTok Shop driving discovery, engagement, and sales growth. This presentation explores the state of beauty in 2027, including category performance, channel transformation, emerging consumer behaviors, and the trends influencing future growth. It will provide insights into how digital commerce, evolving shopper expectations, and fast-growing segments are changing the competitive landscape.
Join us for a unique self-guided experience exploring local and regional retail gems. This is your chance to discover standout stores that bring fresh ideas and inspiration to your category. Transportation will be provided.
Registration is required, and limited spots are available.
