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Monday, October 26, 2026

AI, Algorithms, and TikTok Vets: Who Pet Parents Trust Now

40 minutes

Pet parents aren't starting on Google anymore. They're asking AI, scrolling TikTok vets, and quietly tuning out the reviews they suspect are fake. So who actually closes the sale in 2026? PTPA went straight to its community to find out. Sharon Vinderine shares never-before-released data on where pet parents turn first, who they believe, who they've stopped believing, and a generational split that will reshape how you think about Gen Z. Brands leave knowing where to invest. Retailers leave knowing what to merchandise.

Sharon Vinderine, Founder & CEO

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Virtual & In-Person Sessions

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