Doing the Math: How constrained budgets are a priority for healthy eating in the protein aisle
Health-focused eating is no longer limited to affluent households — but the tradeoffs constrained shoppers make in the protein aisle look nothing like the ones premium shoppers make. How often families eat meat, which proteins they choose, which claims earn a premium, and how that calculus shifts under budget pressure: this session maps the behavior, tracks the dollars, and identifies where the next growth opportunity is actually coming from.
Which proteins win with value seeking consumers?
With frozen and shelf-stable seafood gaining share, where should distribution investment move?
Do accessible claims outperform full organic certification for value-seeking shoppers?
With more than a decade of experience supporting CPG companies across the total store, Maria has served as a senior advisor in C-suite engagements and founded NIQ's Wellness Center of Excellence. An industry speaker across food, wellness, and sustainability, she is driven by a belief that data should not only inform the decisions of companies but also improve the lives of consumers.
