NIQ will be giving an overview of the health care, personal, and baby categories.

Today’s parents are more informed and selective than ever, shaping the evolving landscape of the baby care market. In this session, Sharon Vinderine, Founder and CEO of Parent Tested Parent Approved (PTPA), will share key insights into the latest trends driving purchasing decisions.

Sharon Vinderine, Founder and CEO of Parent Tested Parent Approved (PTPA), has played a pivotal role in shaping consumer trust and transparency for nearly two decades. The PTPA Seal of Approval is one of the most sought-after endorsements, trusted by millions of consumers when making purchasing decisions. Under Sharon’s leadership, PTPA has solidified its position as the leading authority in brand trust, representing products that deliver on their promises and setting the gold standard for authenticity in the marketplace.

Wednesday, July 16th | 8:00 AM - 8:50 AM

Having beautifully-designed and structurally sound packaging helps get your brand onto retail shelves and into shoppers’ baskets, but in order to do that, all of the elements of the supply chain must work together seamlessly. From the brand's designers developing the concept, to the procurement team sourcing the raw materials, to the manufacturers creating and shipping it, communication and transparency is essential at each step along the supply chain to make it all work. 

Emily Anne Page, CPG Growth Strategist at START to SOLD, will take you through the steps needed to design powerful packaging concepts that ship on time and on budget. Among the topics she will discuss are:

Visual Packaging Artwork: Design elements that “pop” on the shelf

Structural Packaging Sourcing: Finding the right structural packaging for your products

Supply Chain Management: Ensuring that all of the elements needed flow seamlessly from one point to the next.

This presentation will include case studies of industry disruptors that you previously had never heard of…  until they applied these three strategies..