Today’s parents are more informed and selective than ever, shaping the evolving landscape of the baby care market. In this session, Sharon Vinderine, Founder and CEO of Parent Tested Parent Approved (PTPA), will share key insights into the latest trends driving purchasing decisions.
Sharon Vinderine, Founder and CEO of Parent Tested Parent Approved (PTPA), has played a pivotal role in shaping consumer trust and transparency for nearly two decades. The PTPA Seal of Approval is one of the most sought-after endorsements, trusted by millions of consumers when making purchasing decisions. Under Sharon’s leadership, PTPA has solidified its position as the leading authority in brand trust, representing products that deliver on their promises and setting the gold standard for authenticity in the marketplace.
